TV COMMERCIAL 30'
Client: Headstart
Product: Care Bears Nights Aglow
For this project i've worked as screenwriter.
Credits
Agency : Diamark Srl
Production house : Diamark Srl
Screenwriter: Riccardo Coticoni
Director: Alessandro Brenta
Positioning:
“Care Bears Nights Aglow” plush is the perfect night time
cuddle buddy that helps children sleeping.
Idea:
It’s almost bedtime.The mom brings children to the
bedroom, but waiting for them, there's a surprise.
She opens the door. The light is low and the atmosphere is
familiar; feels like home.
The attention of the children falls on their beds: two Care Bears
are on the beds, one per each, so bright,
that they seem to light up the room. The children are hypnotized
by this image. We see the sparkles of the
product in the girl’s eyes. Children run toward their beds, impatient to play
with their new friends at home. They play under the blankets
and let themselves be cuddled by the lights and lullaby coming
from the Care Bears. The mom tenderly looks at them. It’s bedtime.
She tucks the girls in giving them the goodnight kiss.
With “Care Bears Nights Aglow” with her children,
every mom can sleeps soundly.
A low photography will enhance the product’s lights.
A female warm voice over reminescent of a mom will lead
the commercial, sometimes whispering.
MOODBOARD
STORYBOARD
